Vfacts Mar 2025

[Syndrome]

https://www.whichcar.com.au/news/lat...ures-phevs-evs

So many brands and models selling EVs yet their share of the market is not growing

[BENT_8]

Good to see Everest bounce back.

[DFB FGXR6]

Ford in first place with Ranger, second spot for total sales.

TOP 10 BRANDS -

Toyota 20,541 +8.3%
Ford 8232 -6.2%
Mazda 8000 -3.0%
Kia 7307 +3.4%
Mitsubishi 7265 -7.6%
Hyundai 6813 +13.8%
BYD 4811 +196.6%
GWM 4393 +21.4%
Nissan 4079 -18.0%
MG 3926 -0.6%

TOP 10 MODELS -

Ford Ranger 4932
Toyota RAV4 4321
Toyota Hilux 4081
Mits Outlander 3005
Toyota Prado 2871
BYD Shark 6 2810
Ford Everest 2100
Isuzu D-Max 2088
MG ZS 2020
Hyundai Kona 2011

Sports cars under $90,000: Ford Mustang (561), Subaru BRZ (75), Toyota GR86 (61)

Large SUVs under $80,000: Toyota Prado (2871), Ford Everest (2100), Isuzu MU-X (1420)

Medium vans: Toyota HiAce (1052), Ford Transit Custom (305), Hyundai Staria Load (252)

4×2 utes: Toyota HiLux (721), Isuzu D-Max (467), Mazda BT-50 (253)

4×4 utes: Ford Ranger (4687), Toyota HiLux (3360), BYD Shark 6 (2810)

Good to see Transit make some improvement. Granted an isolated case, but check out the 1327 difference between 4x4 Ranger and Hilux. Imagine if Ford put more effort into 2WD, they could possibly extend that lead.

[Sprintey]

Prados flying out the door.

[Sprintey]

Originally Posted by Syndrome

https://www.whichcar.com.au/news/lat...ures-phevs-evs

So many brands and models selling EVs yet their share of the market is not growing

Looks like NVES will remain in place.

[XR Martin]

Originally Posted by DFB FGXR6

Good to see Transit make some improvement. Granted an isolated case, but check out the 1327 difference between 4x4 Ranger and Hilux. Imagine if Ford put more effort into 2WD, they could possibly extend that lead.

Super Duty will be much more profitable than a base 2wd.
Official announcement today.

[jpd80]

Originally Posted by BENT_8

Good to see Everest bounce back.

Yes and hopefully this is not a one off month, maybe Everest and Prado can continue
to sell at last month’s levels without interfering with each other - like Hilux and Ranger.


Shark 6 had a big month, I wonder if any particular brands suffered losses as buyers switched,
doesn’t seem to have affected Ranger or Hilux much and I don’t think RAV4 buyers are part of this
but curious to know others take on where Shark 6 is drawing it buyers from….

[jpd80]

Originally Posted by Sprintey

Looks like NVES will remain in place.

If they are not able to remove the legislation, moving penalties to zero basically makes it toothless..
I wonder if that is a clever work around in case they have a hung parliament.

[Sprintey]

The BYD Shark sales are really interesting, I've seen a few around, that's an area of the sales to keep a watch on.

MG, BYD, GWM all top 10. I reckon the Tanks are a breath of fresh air in the market.

[Sprintey]

slightly off topic - US market not Aussie market

https://www.theepochtimes.com/busine...ariffs-5836385

Ford's gone to employee pricing for everyone on most models in the US to offset uncertainty from new tariffs.

Also, story mentions 80% of what they sell in US is US-made, which insulates Ford a bit more from what's about to happen.

Wonder if deals like that get to Oz - probably not!

[Vekgib]

32 Mach - E's.
Geez, that's awful.

[DFB FGXR6]

Originally Posted by Vekgib

32 Mach - E's.
Geez, that's awful.

When I bought my "real" Mustang last year, I asked my salesman how they were going with the Mach-E. I live in a rural town, so electric sales are very limited in this area, hence my interest.

My salesman had done the training to be the expert salesman for Mach-E, and even he couldn't put a positive spin on it. Let's be clear here, the car itself is VERY good and I quite like the styling, but there are some major sticking points hampering its success.

1. Price, which considering what people are prepared to pay for electric cars, or even a prestige car, you'd think this wouldn't matter. But direct comparisons with Tesla were not favorable for the Ford.

2. Image! Ford tried to get around this by calling it a Mustang......................but it's still a FORD, and that doesn't have the same snob factor that potential electric car owners want, and Tesla happens to deliver.

3. The Name! The salesman went on to tell me that many people would come into the showroom asking to look at the "4-door Mustang"................only to walk out when informed it was electric only. In this area, electric just isn't a viable solution yet..............at least in the customer's mind.

4. The Name! Yes, the name that Ford thought would be a winner has backfired. They tried to inject a sense of excitement into what is, let's be real here, an average mid-sized SUV. Its only point of difference being the electric powertrain. The idea of using such an evocative name on a boring SUV was ridiculous then, and now.

Now, I hear that pricing on Mach-E is being discounted to stimulate sales, but that doesn't address points 2 - 4 above. But what would I know, Ford have an expert marketing team that clearly know what they are doing....................oh, wait....................

[FTE217]

Originally Posted by jpd80

Yes and hopefully this is not a one off month, maybe Everest and Prado can continue
to sell at last month’s levels without interfering with each other - like Hilux and Ranger.


Shark 6 had a big month, I wonder if any particular brands suffered losses as buyers switched,
doesn’t seem to have affected Ranger or Hilux much and I don’t think RAV4 buyers are part of this
but curious to know others take on where Shark 6 is drawing it buyers from….

A % of Shark buyers are the young fellas not affording the over inflated Ranger/Hilux.
Few of the trade guys I know are buying them, they mention many mates will be looking at the chinese options due to affordabilty.
Then the budget conscious Tradesman/owner builder wising up not spending $100k.

[FTE217]

Originally Posted by Sprintey

The BYD Shark sales are really interesting, I've seen a few around, that's an area of the sales to keep a watch on.

MG, BYD, GWM all top 10. I reckon the Tanks are a breath of fresh air in the market.

one wonders are they built to last.
Time will tell.
I don't see any of those first model GWM utes on the roads anymore, must be at sims metal and shipped abroad

[Sprintey]

Are the Tanks meant to be the simple and rugged 4x4 at about 50K for the entry smaller one? Or are they complex things?

[jpd80]

Originally Posted by Sprintey

slightly off topic - US market not Aussie market

https://www.theepochtimes.com/busine...ariffs-5836385

Ford's gone to employee pricing for everyone on most models in the US to offset uncertainty from new tariffs.

Also, story mentions 80% of what they sell in US is US-made, which insulates Ford a bit more from what's about to happen.

Wonder if deals like that get to Oz - probably not!

Correct, the only Mexican Ford product coming into USA are Bronco Sport, Maverick and Mach E
Canada’s Oakville is still being reconfigured to build Super Duty pickups in 2026
pity they weren’t building F150 and Super Duty, that would be perfect for Canadian sale.

Ford USA had a good month in March, selling just under 70,000 F Series is always a good sign
for profits, other vehicles are a bit hit and miss but they pail in comparison to F Series

[Syndrome]

Originally Posted by Sprintey

Looks like NVES will remain in place.

What are the betting markets saying?

[Dr Smith]

Originally Posted by DFB FGXR6

Ford in first place with Ranger, second spot for total sales.

TOP 10 BRANDS -

Toyota 20,541 +8.3%
Ford 8232 -6.2%
Mazda 8000 -3.0%
Kia 7307 +3.4%
Mitsubishi 7265 -7.6%
Hyundai 6813 +13.8%
BYD 4811 +196.6%
GWM 4393 +21.4%
Nissan 4079 -18.0%
MG 3926 -0.6%

TOP 10 MODELS -

Ford Ranger 4932
Toyota RAV4 4321
Toyota Hilux 4081
Mits Outlander 3005
Toyota Prado 2871
BYD Shark 6 2810
Ford Everest 2100
Isuzu D-Max 2088
MG ZS 2020
Hyundai Kona 2011

Sports cars under $90,000: Ford Mustang (561), Subaru BRZ (75), Toyota GR86 (61)

Large SUVs under $80,000: Toyota Prado (2871), Ford Everest (2100), Isuzu MU-X (1420)

Medium vans: Toyota HiAce (1052), Ford Transit Custom (305), Hyundai Staria Load (252)

4×2 utes: Toyota HiLux (721), Isuzu D-Max (467), Mazda BT-50 (253)

4×4 utes: Ford Ranger (4687), Toyota HiLux (3360), BYD Shark 6 (2810)

Good to see Transit make some improvement. Granted an isolated case, but check out the 1327 difference between 4x4 Ranger and Hilux. Imagine if Ford put more effort into 2WD, they could possibly extend that lead.

I have had the pleasure of living with a Hilux Workmake/aluminium tray for the last 3 weeks while my Vito is in the panel shop...I have never driven anything so firmly suspended such that when empty, holding a coffee cup to your mouth on typical suburban Melbourne roads is a trapeze artists level of skill in timing...from cup edge to lips.

And yes I know they are designed to carry loads however so is every other ute and the Ranger ride levels are staggeringly superior it's dumbfounded me...at some point even couriers drive home/back so base empty....I even asked 2 couriers that delivered to work what they thought and both laughed when I mentioned the ride. One poor bugger never even test drove it before buying and said he wouldn't buy it again.

If Ford just tried a bit harder with pricing in the 4x2 space they would kill the Hilux...in basic trim it is spartan, rough riding, course and 2 gens behind...

Like I said, I've had it for 3 weeks now and until the end of next week.
Driven it between work and home everyday, done some deliveries when our other van is busy, had loads as high as 700kg in the back tray and also towed with same 700Kg in the tray and another 1600Kg in a trailer.

You can only be buying this on price because nothing about it would justify any other reason.

[DFB FGXR6]

Originally Posted by Dr Smith

I have had the pleasure of living with a Hilux Workmake/aluminium tray for the last 3 weeks while my Vito is in the panel shop...I have never driven anything so firmly suspended such that when empty, holding a coffee cup to your mouth on typical suburban Melbourne roads is a trapeze artists level of skill in timing...from cup edge to lips.

And yes I know they are designed to carry loads however so is every other ute and the Ranger ride levels are staggeringly superior it's dumbfounded me...at some point even couriers drive home/back so base empty....I even asked 2 couriers that delivered to work what they thought and both laughed when I mentioned the ride.

My first Mazda-based PK Ranger was brutally harsh unladen, and only slightly less brutal loaded. Throw in the light alloy tray and the bench seat, it was not a livable daily driver and was one of the reasons why I traded up.

The PX Ranger has an edge to the ride at times, but is still comfortable to live with. The ride difference between PK and PX is astronomical. Having also driven the Hilux, its not on the same page, or even in the same book as the Ranger. If it wasn't for the gutless engine, it would be my perfect daily.

With Ford not offering the low ride anymore, I've contemplated looking at the equivalent Toyota, Mazda, and Isuzu, but..........................I feel like it would be a down-grade over my now 9-year-old PX MK II. It's funny, when I bought the PK in 2010, I did so because it was a Ford, not necessarily because it was the best in class...............actually far from it. In 2016, the PX MK II was THE best in segment, and this same vehicle 9-year later in 2025 is still better than the new stuff in Toyota, Mazda and Isuzu showrooms today.

One poor bugger never even test drove it before buying and said he wouldn't buy it again.

That's the problem with the single cabs, the dealers don't like putting them on the demo fleet, so they are quite often purchased sight unseen. Both of my Ranger's were bought without a test drive.

If Ford just tried a bit harder with pricing in the 4x2 space they would kill the Hilux....................You can only be buying this on price because nothing about it would justify any other reason.

I know Ford aren't interested in that segment of the market, but they would win over a considerable number of sales if they sharpened the pencil a bit. With the considerable comfort advantage of the Ranger, it would sell itself against the brutally spartan Hilux.

[CyberWasp]

If they can't get the Ranger to compete,
The Maverick would bury the 2x4 Hilux.....I know, I know