What type of budget do car manufacturers have on marketing / advertising?

[krzysiek]

Hi guys,

Not that anyone here will probably know for certain, but some of you might have a decent idea - or at least a better idea than I do.

I am wondering what type of advertising budget car manufacturers work with. I don't mean on a local, dealer level where a dealer might pay for some local advertising for his / her specific dealership - I mean on a wider, statewide (Victoria) scale where the manufacturer themselves (FoA in this case) would spend money to market their 'range' of products, etc.

What are we talking here, on a monthly basis, does anyone know? I have an idea I am thinking of but I need to know what type of budget the big players are working with. It's a brand new concept, so I am just thinking at the moment and trying to crunch some numbers.

Any help would be appreciated.