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#1 | |||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 3,876
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When the top buyers are employees, you know the car is in trouble - the same thing happend to Eunos in Japan and some of the lesser popular models in the US or Australia - although having said that, the Holden Adventra had much more fleet and private buyers than employee. What the article fails to talk about is I6 substitution, I have a feeling a lot of sales and every employee sales is in lieu of them picking a I6 - so not gaining Falcon any sales.
It is also worth noting, that decisions was made a few years ago and cannot be blamed on current management - wagon was dropped, local Focus was dropped and diesel Falcon and Falcon ute was not developed when they had the chance, all at roughly the same time. http://smh.drive.com.au/motor-news/f...717-2272o.html Quote:
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#2 | ||
Powered by Marshall
Join Date: Jan 2005
Posts: 1,138
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350 odd sales over two full months with no advertising when falcon sold 1800??? from memory over the same period.
Not too bad a start if they were only targeting 10% of Falcon sales..... Lets look at it after the first full 12 months of sales and see how close they get to their target of 2,000 before we panic and burn the whole factory down......
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#3 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,508
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there are some people that can't wait to write this stuff about falcon, and then there are those who can't wait to put it up on a forum.
this is a nothing article, but it does feed the trolls. |
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#4 | ||
FF.Com.Au Hardcore
Join Date: Sep 2008
Posts: 1,112
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Cant say I'm surprised.
Private buyers dont want the impracticality of a 3-box sedan SUV sales suggest the shift away from Falcon isn't based on fuel economy The Falcon badge has a bogan image among many, it has very little aspirational value. A 4cyl Falcon has even less aspirational value - it was never going to succeed in the private market. Its still early days though, hopefully for Ford fleet sales will gradually pick up - it seems like the ideal fleet car. And a Deisel Falcon wouldn't have been any different. |
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#5 | |||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 3,876
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#6 | ||
Trev
Join Date: Apr 2006
Location: Was Perth, now country Vic
Posts: 8,017
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I think that Falcon as a brand is just so out of favour wit the public at large due to previous bad experiences when the product was much further behind the Japanese brands than they are now, those people went to Jap brands got looked after by good dealers etc. and wouldn't go back to a Falcon in a pink fit. They still associate the word with backwards, crap dealers and using lots of fuel. It just has too much tarnish and bad vibe associated with it in the eyes of the public at large. Sad, but I reckon that is the crux of the problem.
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Trev (FPV FG II GT-E thus the fully loaded burger with the lot as standard +Alpine/Dynamat fitout - 2 of only 4 ever made GT-E factory 9" rear rims - Michelin Pilot Supersports - Shockworks Suspension) |
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#7 | ||
FF.Com.Au Hardcore
Join Date: Sep 2008
Posts: 1,112
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It might would have done well in the ute I admit, but it wouldn't have made any difference in the sedan.
Falcons sales woes have nothing to do with the engine - no one cares about whats under the bonnet. Proof of this is the plethora of engines available right now, but still we see sinking sales. |
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#8 | |||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 3,876
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Quote:
That is always the cop-out excuse, pretending that the problem is some pshycological issue that will never be resolved. The fact is, its just not the car people want for the price. Cars like the Kia Sportage used to be a heap of crap and now sells its pants off, Hyundai used to be a laughing stock and now its range is outblitzing the competition. Never-underestimate the ability of the right product at the right price to get sales results. |
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#9 | |||
FF.Com.Au Hardcore
Join Date: Sep 2008
Posts: 1,112
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#10 | ||
Virtuous Bogan (TM)
![]() Join Date: Jan 2005
Location: TAS
Posts: 27,559
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What? A TDi sedan would have been a ripper...it fixes all issues and stupid stigmas with EB4 and LPi.
People trust TDI, its proven, no "exploding tanks", no different filling techniques, no "its only a 4 pot" etc etc. All of the above are ignorant excuses but they are for whatever reason ingrained in the mind of the general consumer. LPi in particular needed massive marketing to breakdown the barriers..EB4 should be less of a struggle. But its rare these days that products sell themselves, the market place is to large and to competitive.
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#11 | ||
Barra Turbo > V8
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Posts: 25,731
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So half of the sales were 'internal' surely this wont continue at that rate? If it doesnt, what happens then.
Hopefully its only a slow take up by the public, and will increase. Ill reserve my judgement but at this stage i dunno
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-2011 XR6 Turbo Ute - Lux Pack - M6 -2022 Hyundai Tucson Highlander Diesel N Line |
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#12 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 12,077
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So there is a new product and they are pushing it internally to get them out and about.
That is what I would do. Free advertising and wherever the Ford people are at the time there is a T4 available as a demo. It is just a critical mass thing, the more there are out the more people will accept it as "normal" and the more they will sell. Of course I can imagine there will be some members rather upset about this. Every single T4 used as in internal vehicle is one less ecoLPi XR6 that will be available cheap on the second hand market in a year or so....... |
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#13 | |||
Banned
Join Date: Jul 2012
Location: brisbane
Posts: 158
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#14 | ||
Regular Member
Join Date: Jun 2010
Posts: 281
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IMO it's because the public don't know enough about the car...and the Employees see it as a good thing....
Think about how long Toyota have been selling Camry's for...they are a 4cyl sedan...if they can sell well, why can't the Falcon Ecoboost? Mainly cause FoMoCo won't put the money into advertising it and just hope that people are going to stumble over it...or that us salepeople will be able to convert every customer. How many of you have actually driven one? I have, and had one for a while and have even towed my boat with it (albeit 750kgs only) and it's a perfect car for a family who want the safety and room that a Falcon offers with economy which is great! With the power and torque that it produces, while you're putting around town you can hardly pick the difference..just about every single person who drives one is blown away... If you're wanting to drag every set of lights, or tow a 2T trailer/boat REGULARLY then this is not really the car for you...but if you want a large car, with safety to boot, then this is a really good option...
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Groomy Sinclair Ford - Sydney |
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#15 | ||
FF.Com.Au Hardcore
Join Date: Oct 2006
Location: Country NSW
Posts: 1,402
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Personally I think Ford has as always gone about it the wrong way, they build a car then expect to sell it to the public. Sadly though with out the input of the public this has a relative negative effect. People simply will not buy what they don not like unless the person has no choice in the matter. How many of us out their would like the Ecoboost in the falcon and how many the TDi. I know which Motor I would prefer and its not the Eco.
Unfortunately its the same as the v8, I would of bought one 6 months ago if it was in the regular class of faclon (ie XR8) and not the inflated FPV models ie GS (62 on road was a little rich for a XR8 with a supercharger). I know this little move has hurt the sales of ford. Many ford fans that wanted the XR8 Ute didn't like the GS pricing, so they jumped camp for the more realistic priced SS ute. So once again a bad decision on Ford's part has had its consequences.
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#16 | ||
Banned
Join Date: Sep 2009
Location: launceston TAS
Posts: 1,847
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Give it time. The new terry is doing ok and that didn't happen strait away?
Maybe ford should put a Holden badge on it im sure it would ok then even if it drank 10 litres per 10 kms! |
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#17 | ||
FF.Com.Au Hardcore
Join Date: Oct 2010
Posts: 690
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Umm why is this surprising??? NO EcoBoost XR = No Private Buyers!
As for employees buying Falcons, I think that has a lot to do with employee pricing. No sane retail customer these days will pay anywhere near the RRP price of the Falcon, Ford needs to price their cars like Mazda does, i.e. vehicles are priced realistically, everyone pays the same price more or less, hence vehicles maintain a good resale value ratio … I think Ford is dreaming thinking that people will pay 40K for what is essentially a base Falcon (XR6/G6). |
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#18 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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FORD must drop G6 and G6E , no one knows what they are. Mention Fairmont and the lights go on !! people know what the XR6 is, but G6??? G6E ??. "I drive a G6E ?? no one knows what you are talking about. People know what the numbers on cars mean with BMW, Benz etc..but Falcon ????? Then advertise !!!! Look at what other car companies spend on advertising, related to sales,eg Hyundai and Kia, sales are thru the roof...
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CSGhia |
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#19 | |||
Render unto Caesar
Join Date: Feb 2008
Location: ::1
Posts: 4,221
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Quote:
That is an indication of the type of vehicles people are buying. Look at Fords sales and you'll see Focus, Territory and Ranger (when they get the stock) doing well. It isn't the engine that is the issue in the Falcon it is the fact that sedans are not popular anymore, Commodore also reflecting that. They're simply not the practical solution for most customers.
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"Aliens might be surprised to learn that in a cosmos with limitless starlight, humans kill for energy sources buried in sand." - Neil deGrasse Tyson |
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#20 | ||
I was correct - AGAIN
Join Date: May 2010
Location: Third rock from the sun
Posts: 1,801
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EcoBoost - too little, too late.
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#21 | ||
lid man
Join Date: Aug 2010
Location: melbourne
Posts: 709
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i think its a question of research into what people are gonna want in say 2 years time and providing it. Sub suv market a good example-this was predicted but arrived to late with already oudated product. Terry diesel right product should have been on line 2 -3 years ago though??-everyone else eaten their lunch?? Falcon Look and platform is outdated and Australian public dont want it . time to look forward a build something people want?
The Ford Brand in Australia is Strong because its local and has history (good) it will sell if the public has something to buy ?? - theve gotta catch up again? we need them |
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#22 | ||
The Futuriser
Join Date: Jan 2007
Location: Melbourne
Posts: 1,836
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I didn't even know the Ecoboost was out.
When I went to my local Ford dealer, I didn't ask, but they had none on display so I assumed it wasn't out yet.
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Current Subaru Liberty MY08 2.5 SatNav Previous 2003 BA Ford Futura. CKGD - Freelance Graphic Designer |
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#23 | |||
FF.Com.Au Hardcore
Join Date: Mar 2006
Posts: 531
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#24 | ||
Steve
Join Date: Jun 2007
Location: Sth East Qld
Posts: 1,284
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I think the Falcon & Commodore issues are their look. They are evolutionary dated design. The new Hyundai , Kia , some European vehicles just appeal to the mass because of the look .How many joe publics who buy vehicles would be actually aware of the cars capabilities other than - Design , Fuel Economy ,and safety ratings . They are not like us ,car enthusiasts . Yes and the taxi stigma is there . Fairmont , Ghia need to be re-introduced . G6 etc carries nil weight with older buyers.
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Currently no Fords . 2005 Statesman International 5.7, Mazda 2 and a Hilux. Former Fords: 2010 Ford Escape 2007 BF11 GT, TE50 Series 1 ,AU V8 One Tonner ,EL Falcon Wagon, ED Fairmont , EB Falcon Series 1. Mk 2 Cortina Company Fords : 3 BA Falcons , EB 11 Falcon Wagon , Ford F350 351 V8. |
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#25 | ||
Regular Member
Join Date: Jan 2008
Posts: 242
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You have got to admit a Territory or any suv for that matter really is a better buy and better value than a sedan for a few k more. I can see why new car buyers are also going for 4 door off road utes, heaps of room for the family, plenty of grunt, deisel economy, plenty of room for goods in the back, huge towing capacity, 4wd capabilities and they look pretty good too!
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#26 | |||
Banned
Join Date: Jun 2011
Location: Planet Earth
Posts: 665
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Quote:
Indeed, look at all the SUV's and luxo cars sold that are diesel, FoA are always like 10 years behind the game The diesel Falcon, esp. in ute would have worked, this EB is about as bright as the 4cycl Commodore was. And they would have had something that the other 2 large sedans would not have had. Stupid FoA, just plain and simple stupid |
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#27 | ||
Pity the fool
Join Date: Jan 2007
Location: Wait Awhile
Posts: 8,997
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Well the numbers of private buyers isnt surprising because private buyers don't even know it exists...
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Fords I own or have owned: 1970 XW Falcon GT replica ![]() Proud to buy Australian and support Ford Australia through thick and thin |
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#28 | |||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 5,046
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#29 | |||
Banned
Join Date: Jun 2011
Location: Planet Earth
Posts: 665
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Should have been powerplants: IL6 V8 LPi TDi |
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#30 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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