Ineos Grenadier - interesting marketing concept

[Sprintey]

It seems that EVs are coming and the rise is inexorable. Stuff like simple DIY and mechanical is on the way out.

Or is it?

Ineos is about to launch their new Defender-y hard core offroad 4x4 and they've gone for

a) easy serviceability
b) tough, reliable, simple construction
c) inline 6 petrol and diesel motors to start with
d) a retail presence aimed at regional areas

I'm glad Sir Jim Ratcliffe got mad in that pub.

https://www.carexpert.com.au/car-new...starting-price

https://www.carexpert.com.au/car-rev...ype-ride-along