December 2011 Sales

[MrZ]

Originally Posted by Bossxr8

There was a significant amount of changes between EA and ED, a lot of them most people wouldn't even realise.

Although quite similar visually under the skin it's a whole 'nother ball game.

Oh, and nothing's changed in VE's 5 1/2 years either, right? I suppose a whole new direct injection engine and 6-speed auto counts for nothing?

[P6LTD351]

Originally Posted by Davez621

Oh, and nothing's changed in VE's 5 1/2 years either, right? I suppose a whole new direct injection engine and 6-speed auto counts for nothing?

Mate this all started because you said the longest running model was the VT wagon. It wasn't a VT in 2007 ok. It was a VZ. The VE is the longest running Commodore model. End of story.

[martyk54]

Originally Posted by prydey

so what engines do mazda offer in their range of vehicles? what engines to mitsibishi or toyota offer??

While I like to keep up to speed with automotive stuff, obviously I can't detail the particulars of cars I'm not interested in buying. When I do, I read all I can. How about you ask a good portion of women if they'll tell you even 1 or 2 details about what's underneath the shell of their car? I'm not being sexist, and I don't actually care... it's just the nature of most women. They generally couldn't care less. I have no problem with that either, it was purely a marketing point I was making. Ford has had class winning cars across the board for years, and they're outsold by inferior cars from not just a performance perspective, but a critical perspective overall. Whether this is due to branding, interiors, perceptions, stereotypes or cup holders, who knows?? You tell me.

Originally Posted by prydey

why is it so important to you that ford advertise/market specific engine details?

I never said it was champ. I said performance, which includes a whole range of things such as handling, braking, suspension, transmission.. etc, etc. Women traditionally put these things below a range of other needs / wants. Maybe sensitive new age guys are the same??

[jpd80]

Originally Posted by Brazen

Soon the Ute and Caprice will be neck and neck.. I assume there was a factory shutdown??

Only two weeks production in December, most commercial sales were low too, that's industry wide.

[Nic85]

Originally Posted by martyk54

While I like to keep up to speed with automotive stuff, obviously I can't detail the particulars of cars I'm not interested in buying. When I do, I read all I can. How about you ask a good portion of women if they'll tell you even 1 or 2 details about what's underneath the shell of their car? I'm not being sexist, and I don't actually care... it's just the nature of most women. They generally couldn't care less. I have no problem with that either, it was purely a marketing point I was making. Ford has had class winning cars across the board for years, and they're outsold by inferior cars from not just a performance perspective, but a critical perspective overall. Whether this is due to branding, interiors, perceptions, stereotypes or cup holders, who knows?? You tell me.



I never said it was champ. I said performance, which includes a whole range of things such as handling, braking, suspension, transmission.. etc, etc. Women traditionally put these things below a range of other needs / wants. Maybe sensitive new age guys are the same??

While I don't really care, I thought I should point out to you that the definition of sexist is stereotyping people based on their sex, which is exactly what you did right after you said you're not sexist, lol. Kinda funny, really.

[jpd80]

Originally Posted by prydey

wouldn't this be better in the december sales thread? i thought falcon ute sales were included in falcon sales and the ute sales are actually ranger sales.

Russell posted his data in this thread, if El Supremo can do it, who am I not to follow suit....;)

[MelsGolf]

Stereotype much??? Wow..

[Nic85]

Originally Posted by MelsGolf

Stereotype much??? Wow..

Don't worry too much. I'm sure he's good at mowing the lawn, .

[MelsGolf]

Originally Posted by Nic85

Don't worry too much. I'm sure he's good at mowing the lawn, .

Maybe alot of Women are guilty of ensuring the car that's purchased meets all their needs and is actually functional which can include moving kids and shopping to and from places rather than just going 0-100 in 4 seconds. But by all means pigeon hole all women into your sexist stereotype!

[jpd80]

Since women these days have higher disposable incomes and make up a healthy portion of new car buyers,
it is vital that their needs are met by manufacturers otherwise they will switch to someone who does.

Toyota and Mazda are examples of dealerships who tap into women buyer needs and are reaping the benefits for it

[martyk54]

Originally Posted by MelsGolf

Maybe alot of Women are guilty of ensuring the car that's purchased meets all their needs and is actually functional which can include moving kids and shopping to and from places rather than just going 0-100 in 4 seconds. But by all means pigeon hole all women into your sexist stereotype!

Exactly my point! People are asking why Fords, which are class leaders critically, don't sell. You've pointed out a good female perspective...

+

How about you 'new age women' loosen up just a little? I was purely addressing a correlation between the sexes and automotive marketing. You'd think in this day and age a female could address the topic rather than continually pulling out the sexism card and deflecting the thread... nope. Is society that hard for women? The % amount in therapy suggests so I guess.

[Nic85]

Originally Posted by martyk54

Exactly my point! People are asking why Fords, which are class leaders critically, don't sell. You've pointed out a good female perspective...

+

How about you 'new age women' loosen up just a little? I was purely addressing a correlation between the sexes and automotive marketing. You'd think in this day and age a female could address the topic rather than continually pulling out the sexism card and deflecting the thread... nope. Is society that hard for women? The % amount in therapy suggests so I guess.

Mate, I've been with my missus for 7 years now. I know all her traits, annoying habits, good habits, things she likes, she she doesn't like, but never, ever, have I ever understood her. Sometimes she says things and you just think, "Wtf was that?" But, at the end of the day you just agree, smile and nod, and go about your day, .

Male and female buyers have different needs and wants in a car. My personal view on it would be that female drivers would be more interested in a Mazda 3 (for example) than a Ford Falcon. I think the differing needs between the sexes is something important that needs to be looked at by all manufacturers, and as was said a couple posts above me, certain manufacturers like Mazda have got it right with the 3, and to a lesser extent Mitsubishi with the Lancer etc.

The Focus and Fiesta do well in their respective classes where I would suggest a large amount of buyers are female.

[jpd80]

Originally Posted by Nic85

Mate, I've been with my missus for 7 years now. I know all her traits, annoying habits, good habits, things she likes, she she doesn't like, but never, ever, have I ever understood her. Sometimes she says things and you just think, "Wtf was that?" But, at the end of the day you just agree, smile and nod, and go about your day, .

Male and female buyers have different needs and wants in a car. My personal view on it would be that female drivers would be more interested in a Mazda 3 (for example) than a Ford Falcon. I think the differing needs between the sexes is something important that needs to be looked at by all manufacturers, and as was said a couple posts above me, certain manufacturers like Mazda have got it right with the 3, and to a lesser extent Mitsubishi with the Lancer etc.

The Focus and Fiesta do well in their respective classes where I would suggest a large amount of buyers are female.

Ford has a golden opportunity to win new buyers with Focus, the 419,990 drive away ad strikes
accord with a lot of potential buyers and I'm hoping that Fiesta and Focus can build on that trend,
especially with women buyers, they are friendly cars and probably well attuned to what today's buyers want.

It's now up to Ford and dealerships to ensure good supply and a positive buyer experience respectively.
Buying a new car should be enjoying, not a continuous paper offensive that leaves you scared of being screwed...

[Nic85]

Originally Posted by jpd80

Ford has a golden opportunity to win new buyers with Focus, the 419,990 drive away ad strikes
accord with a lot of potential buyers and I'm hoping that Fiesta and Focus can build on that trend,
especially with women buyers, they are friendly cars and probably well attuned to what today's buyers want.

It's now up to Ford and dealerships to ensure good supply and a positive buyer experience respectively.
Buying a new car should be enjoying, not a continuous paper offensive that leaves you scared of being screwed...

Agree completely again.

I noticed on the TV last night, Hyundai are doing i30 driveaway for $18,990, obviously to get rid of excess stock of the current model to make way for the new model coming Q2 of this year. Lancer is doing $20,990 drive away and Cruze is $21,990, so there's some stiff competition for Focus in that segment.

Your last point reminded me of my differing experiences between the Mitsubishi dealership and the Lexus dealership we visited when purchasing our last car. The difference was night and day.

[b0son]

Originally Posted by MelsGolf

Maybe alot of Women are guilty of ensuring the car that's purchased meets all their needs and is actually functional which can include moving kids and shopping to and from places rather than just going 0-100 in 4 seconds. But by all means pigeon hole all women into your sexist stereotype!

To a huge chunk of females, a car is an appliance. To a huge chunk of males, a car is a source of enjoyment.

How much money do women waste on expensive shoes and handbags when there are far more cheaper/practical shoes/bags available?

Women wear their status symbols, men drive theirs. I dont see what's so offensive about drawing such a conclusion.

[MelsGolf]

Originally Posted by b0son

To a huge chunk of females, a car is an appliance. To a huge chunk of males, a car is a source of enjoyment.

How much money do women waste on expensive shoes and handbags when there are far more cheaper/practical shoes/bags available?

Women wear their status symbols, men drive theirs. I dont see what's so offensive about drawing such a conclusion.

Really? we spent months researching a new washing machine and dish washer, it was more than just a white goods purchase.

A huge chunk of Men equally spend money on expensive personal grooming and appearance too, aftershaves, nice clothes and shoes.

Men equally wear status clothing.

I think you need to look at the demographic segment of buyer each car is aimed at, not weather they're male or female...

The vast majority of men (and women) would have no interest in FPV or HSV vehicles (or any performance vehicle for that matter) id say, yet some think that is all men are interested in.

The bottom line is if you assume women are stupid or dismiss them as irrelevant or not important in your advertising you will miss 50% of your market.

[b0son]

Originally Posted by MelsGolf

Really? we spent months researching a new washing machine and dish washer, it was more than just a white goods purchase.

so you're indecisive... a common female trait :P

Men equally wear status clothing.

equally? maybe the ones that ponce about on scooters and are gay... most guys are far less fashion obsessed once they're out of their 20s, married, etc.

I think you need to look at the demographic segment of buyer each car is aimed at, not weather they're male or female...

when certain demographics are massively over-represented by a particular gender, its perfectly reasonable to consider the priorities of said gender (and they will be vastly different in some segments). men and women think and prioritise differently.

when I was shopping for a hatch, I considered the GTI and the Megane RS. my wife ruled out the Megane because of that vertical rear window, didnt even consider the chassis, engine, etc. we got the GTI. second time around, the Megane RS is now a very attractive machine, and guess what's in our driveway (despite being very similar mechanically)?

similarly, my wife loves the new LR Evoque (a car that was styled specifically with females in mind) even though its essentially a Freelander underneath. when it comes time to replace our Freelander, chances are, the Evoque will get some serious consideration.

I think its silly to assume carmakers dont consider the way in which different genders think and purchase when designing cars and marketing their cars.

The bottom line is if you assume women are stupid or dismiss them as irrelevant

I dont know how you infer that from anything I've written. My point is, men and women tend to look for different things in cars.

[Road_Warrior]

What the hell is this rubbish?

[prydey]

Originally Posted by Road_Warrior

What the hell is this rubbish?

well, it is a thread about a mazda3

[gtxb67]

Originally Posted by prydey

well, it is a thread about a mazda3

you've never driven a mazda3 mps

[prydey]

Originally Posted by martyk54

I said performance, which includes a whole range of things such as handling, braking, suspension, transmission.. etc, etc.

just because you are on an enthusiast website, don't be fooled into thinking 98% of new car buyers give a rats about that stuff.

too many times on here the argument over which car is superior goes straight to the straight line performance times etc. have a look at the top 10 sales models every month and you'll soon understand that performance, handling, braking is ample in most cars on the market.

[csv8]

What if Ford had kept LR..Evoque could have been a REAL luxury badged SUV for Ford..above Tezza.....

[MelsGolf]

Originally Posted by prydey

just because you are on an enthusiast website, don't be fooled into thinking 98% of new car buyers give a rats about that stuff.

too many times on here the argument over which car is superior goes straight to the straight line performance times etc. have a look at the top 10 sales models every month and you'll soon understand that performance, handling, braking is ample in most cars on the market.

you are spot on!

[gtxb67]

Originally Posted by MelsGolf

you are spot on!

agree as well - every car on the road, can get you to the speed limit and beyond. it can also go around corners better than our so called performance/muscle cars we love so much

if straight line and cornering performance was the be all/end all of motoring, none of us would be here. we would be looking at some exotic euro forums

as ridiculous as this may sound, the thing i like most on our rav4 cruiser l is the gear stick. when in 1st, 3rd or 5th the angle is just perfect. when in 2nd, 4th and reverse it is still great. it is in the right spot and fits the hand perfectly. little things make all of the difference in cars, and the amount of different items in cars that can make the difference means outright performance is not that high on many peoples list of criteria

[martyk54]

Originally Posted by prydey

just because you are on an enthusiast website, don't be fooled into thinking 98% of new car buyers give a rats about that stuff.

Please tell me when I even hinted at such a statistic?

Originally Posted by prydey

too many times on here the argument over which car is superior goes straight to the straight line performance times etc. have a look at the top 10 sales models every month and you'll soon understand that performance, handling, braking is ample in most cars on the market.

I've never once mentioned straight line performance as a reason to buy a car, if people want an unpleasant driving experience at the cost of a badge or the like... fine. My point was drawn from critical acclaim vs sales and the marketing influence.

Again, you've tried twice to put words into my posts, which never existed. Quit the argumentative blabber.

[martyk54]

Originally Posted by MelsGolf

The bottom line is if you assume women are stupid or dismiss them as irrelevant or not important in your advertising you will miss 50% of your market.

Again with the Germain Greer sexism fare. Understand that the only person making an issue out of it is you. No one has suggested what you've claimed here.

[pottery beige]

this blokes going toooo....

http://www.adelaidenow.com.au/news/s...-1226238796616

[russellw]

Our Annual Review of the Australian new car sales market has now been uploaded into the Tech portal.

Yet to come are both the truck sales review and the detailed segment analysis.

Cheers
Russ

[prydey]

martyk54 - you're being a bit defensive champ. these are discussions, not personal attacks.

i was merely pointing out that performance, handling, braking etc are not as high on the list as you might think. maybe re read my post. whilst i did mention straight line performance, i also referenced these features and commented that nearly all cars on the market have ample of all of them.

[prydey]

Originally Posted by pottery beige

this blokes going toooo....

http://www.adelaidenow.com.au/news/s...-1226238796616

he's just taking over from where the other clown left off, flying all round the globe. any excuse will do.