Ford Ranger - milking the cow for every last drop..

prydey · Today, 11:49 AM

Hadn't seen anything on here but just noticed ford have released yet another new variation to the Ranger/Everest line up, in the form of Tremor.

According to the website that makes 9 models of Ranger, not including the different engine configurations.

XL, XLS, XLT, SPORT, WILDTRAK, TREMOR, BLACK, RAPTOR and PLATINUM.

Apart from the Black edition, most have reasonable differences between them so it's a fair investment, not just sticker packs.

They really are milking the cow for every last drop.

I'm not being negative. Just surprised that they see value in having so many models with a lot of overlap between them. I'm not familiar with other marques but I'd be surprised if there were many other models around with 9 different varieties??

I believe new gen Ranger/Everest actually caught the others by surprise in some ways, especially with all the little included features that show a lot of thought went in to it, so it makes sense that ford will try to capitalise while the market tries to catch up.

Citroënbender · Today, 12:42 PM

So - all they’re missing is the “PT Barnum Signature Edition”?

**Polyal** · Today, 01:13 PM

Needs more V8 and less F150 and less V6 exhaust.

When is the hybrid coming?

simon varley · Today, 01:15 PM

but Tremor is a lifted Everest. Much more off-road capable, so it fills a pretty big gap in the OEM market

Hybrid due later this year afaik.

prydey · Today, 01:17 PM

Quote:

Originally Posted by Citroënbender

So - all they’re missing is the “PT Barnum Signature Edition”?

At least the product is good and they're not just sprinkling glitter on it

prydey · Today, 01:20 PM

Quote:

Originally Posted by simon varley

but Tremor is a lifted Everest. .

Probably makes more sense in the Everest line up however it is a Ranger model as well. For those that don't want, or can't afford Raptor.

At least Everest tremor gets v6. Ranger tremor is bi-turbo only.

**PG2** · Today, 01:27 PM

Quote:

Originally Posted by prydey

Hadn't seen anything on here but just noticed ford have released yet another new variation to the Ranger/Everest line up, in the form of Tremor.

According to the website that makes 9 models of Ranger, not including the different engine configurations.

XL, XLS, XLT, SPORT, WILDTRAK, TREMOR, BLACK, RAPTOR and PLATINUM.

Apart from the Black edition, most have reasonable differences between them so it's a fair investment, not just sticker packs.

They really are milking the cow for every last drop.

I'm not being negative. Just surprised that they see value in having so many models with a lot of overlap between them. I'm not familiar with other marques but I'd be surprised if there were many other models around with 9 different varieties??

I believe new gen Ranger/Everest actually caught the others by surprise in some ways, especially with all the little included features that show a lot of thought went in to it, so it makes sense that ford will try to capitalise while the market tries to catch up.

It is similar to when the Falcon was selling - XT, SR, Futura, Fairmont, Fairmont Ghia, XR6, XR8. Then you had your FPV models - F6, GT, GT-P.

Quote:

Originally Posted by prydey

Probably makes more sense in the Everest line up however it is a Ranger model as well. For those that don't want, or can't afford Raptor.

At least Everest tremor gets v6. Ranger tremor is bi-turbo only.

... and this is why I don't think that the Tremor will not sell in the Ranger but sell like hotcakes in the Everest.

Big_Daz · Today, 02:55 PM

Ranger Tremor seems like a waste of time to me, we already have Sport/Wildtrak.. The Black though, I think its a great idea. Its based on the XL or XLS so for those who dont have the budget for the XLT and above, they can still get a ranger that doesn't LOOK all that base model for under a good price ($57,990 D/a).

jpd80 · Today, 04:47 PM

I’m surprised that so many don’t understand why Ranger has so many trim levels,
the reason is that it’s the ultimate step in locking in options or features that allows
a more precise forward ordering parts profile from suppliers as well as making
all those buyers feel like that particular version was designed for them……

XR Martin · Today, 06:29 PM

And still to come will be a Ranger FX4 Max

(Still waiting on an Everest Raptor)

Franco Cozzo · Today, 06:57 PM

Looking forward to Ranger ST

**DFB FGXR6** · Today, 07:21 PM

Quote:

Originally Posted by Franco Cozzo

Looking forward to Ranger ST

Ooooo, that would go down well with the bro-dozer crowd. The Ranger Sanitary Towel..................Ranger Asbo would be better.

At 2min 10 for the reference............

Sprintey · Today, 07:36 PM

Carla Zampatti Everest hatch

jpd80 · Today, 07:42 PM

And now the power upgrade begins for Raptor

https://www.autoblog.com/2024/08/29/...anger-raptors/

The power and torque you get from the upgrade are both dependent on the platform. The 2022-2024 Bronco Raptor calibration increases the horsepower from 418 to 455 and dials up the torque output from 440 to 536 lb.-ft. Sure, that's not quite 50 horsepower, but that torque is nothing to sneeze at. If you're looking to upgrade a Ranger Raptor, you'll see horsepower increase from 405 to 455 and a torque increase from 430 to 536. Yeah, you're reading that correctly: 50 hp and 106 lb-ft of torque. For $825. That's like monopoly money. And there's even better news for those who use the Ford Pass Rewards program: The upgrades are eligible.

**DFB FGXR6** · Today, 07:42 PM

I'm not sure if this is still the case, but when the Mazda 3 was the number one seller, the number of variants they squeezed into a $20,000 price bracket ranging between $20,000 and $40,000 was quite remarkable. At one point, they had a range of variants mirrored in 2.0 and 2.5 engine choices, manual or auto. Throw in a diesel and that silly Sky Active 2.0, well it was quite confusing for the customer who just wanted a Mazda 3.

CyberWasp · Today, 08:20 PM

Still waiting for a Yowie Edition with 35's

MITCHAY · Today, 08:36 PM

Fords biggest issue is the lack of diversity in their sales, rather than the range. One stinker Ranger and they are ****ed.

prydey · Today, 08:59 PM

Quote:

Originally Posted by MITCHAY

Fords biggest issue is the lack of diversity in their sales, rather than the range. One stinker Ranger and they are ****ed.

I don't think it's that simple.

The same thing used to get said about falcon yet they managed to successfully transition when falcon died. 8 years on and they are still in the top 5 marques in Australia.

If the love affair with utes and SUVs does turn there's a good chance the solution will be to leave Australia.

Until then, they are clearly intent on getting everything they can out of the platform as it stands.