It's a Mitsi - I don't get it

[Boza]

Is it just me being an uneducated immigrant or are the new mitsubishi commercials a little misleading or is mitsubishi just trying to be too Australian.

Because honestly I have never heard of anyone referring to mitsubishi's as mitsi's before when I saw the new triton with that hideous grill I only knew it was a mitsubishi by the styling. Is it just me or are these ad's a bit confusing and unappealing.