Ford Ranger - milking the cow for every last drop..

[prydey]

Hadn't seen anything on here but just noticed ford have released yet another new variation to the Ranger/Everest line up, in the form of Tremor.

According to the website that makes 9 models of Ranger, not including the different engine configurations.

XL, XLS, XLT, SPORT, WILDTRAK, TREMOR, BLACK, RAPTOR and PLATINUM.

Apart from the Black edition, most have reasonable differences between them so it's a fair investment, not just sticker packs.

They really are milking the cow for every last drop.

I'm not being negative. Just surprised that they see value in having so many models with a lot of overlap between them. I'm not familiar with other marques but I'd be surprised if there were many other models around with 9 different varieties??

I believe new gen Ranger/Everest actually caught the others by surprise in some ways, especially with all the little included features that show a lot of thought went in to it, so it makes sense that ford will try to capitalise while the market tries to catch up.

[Citroënbender]

So - all they’re missing is the “PT Barnum Signature Edition”?

[Polyal]

Needs more V8 and less F150 and less V6 exhaust.

When is the hybrid coming?

[simon varley]

but Tremor is a lifted Everest. Much more off-road capable, so it fills a pretty big gap in the OEM market

Hybrid due later this year afaik.

[prydey]

Originally Posted by Citroënbender

So - all they’re missing is the “PT Barnum Signature Edition”?

At least the product is good and they're not just sprinkling glitter on it

[prydey]

Originally Posted by simon varley

but Tremor is a lifted Everest. .

Probably makes more sense in the Everest line up however it is a Ranger model as well. For those that don't want, or can't afford Raptor.

At least Everest tremor gets v6. Ranger tremor is bi-turbo only.

[PG2]

Originally Posted by prydey

Hadn't seen anything on here but just noticed ford have released yet another new variation to the Ranger/Everest line up, in the form of Tremor.

According to the website that makes 9 models of Ranger, not including the different engine configurations.

XL, XLS, XLT, SPORT, WILDTRAK, TREMOR, BLACK, RAPTOR and PLATINUM.

Apart from the Black edition, most have reasonable differences between them so it's a fair investment, not just sticker packs.

They really are milking the cow for every last drop.

I'm not being negative. Just surprised that they see value in having so many models with a lot of overlap between them. I'm not familiar with other marques but I'd be surprised if there were many other models around with 9 different varieties??

I believe new gen Ranger/Everest actually caught the others by surprise in some ways, especially with all the little included features that show a lot of thought went in to it, so it makes sense that ford will try to capitalise while the market tries to catch up.

It is similar to when the Falcon was selling - XT, SR, Futura, Fairmont, Fairmont Ghia, XR6, XR8. Then you had your FPV models - F6, GT, GT-P.

Originally Posted by prydey

Probably makes more sense in the Everest line up however it is a Ranger model as well. For those that don't want, or can't afford Raptor.

At least Everest tremor gets v6. Ranger tremor is bi-turbo only.

... and this is why I don't think that the Tremor will not sell in the Ranger but sell like hotcakes in the Everest.

[Big_Daz]

Ranger Tremor seems like a waste of time to me, we already have Sport/Wildtrak.. The Black though, I think its a great idea. Its based on the XL or XLS so for those who dont have the budget for the XLT and above, they can still get a ranger that doesn't LOOK all that base model for under a good price ($57,990 D/a).