[Gumboot]

Its a balancing act that I understand. Many of these marketing departments want to keep the interest and drip feeds snippets, But that's a blunt strategy for most , its far better to engage the customers, if you want to build brand ambassadors in the public.
I have been following how Ineos are doing it with their Grenadier 4wd. That's a lesson Ford could pay attention to. I was invited to the Ineos Prototype drive day here, and boy what a refreshing way to engage with prospective customers, seeing and trying a vehicle way before production and taking feedback .

Anyway I expect FORD to release info like the following tonight
- Engine type and Figures
- GVM/ GCM
- Towing weights
- Fuel tank size ( hope bigger and not the same as the diesels as the petrol WILL drink more)
- Are they putting the Bigger FXMAX alternator in ( people will run winches, lights, dual battery's etc)
- Will it take a dual battery under the hood
- Tyre sizes
- Suspension setup
- Ground clearance
- Interior specs
- AND PRICING

if its just a video of a Raptor driving through the desert, many will be disappointed.
Cheers