Quote:
Originally Posted by Top_Ghia
I think Ford Aus has forgotten who their core customers are. They are trying to position themselves as a premium brand. Unlike Ford USA who are willing to chase the fleet market and are very aggressive with pricing.
Bring a base model in under $30,000 and nobody could argue it’s too expensive.
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It’s not Ford Australia, the previous CEO was possessed by the idea of
profit being a predetermined percentage of revenue, even if that meant
killing a whole bunch of affordable sales, hopefully the new guy sees things
differently……..