Hi Jim,
Am enjoying the UK perspective.
Would I be correct in saying the Mondeo is Ford's largest size sedan in the UK?
If so, that's the answer for the success in the UK and the lack of market in Oz.
It gets too close to Falcon (Ford Australia's locally made I6 sedan), and is likely to be uncompetitive in price. With a Honda Accord Euro (the benchmark mainstream mid size sedan according to most motoring journalists here)at $33,500 in Australia, there is no way people will buy a Mondeo at the same sort of price
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