Quote:
Originally Posted by kypez
That's the thing. The car can't be priced the same. It needs to be cheaper or differentiate enough from the Tesla. It doesn't do either.
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Going on current orders, it sounds like Ford is happy with sales in the hundreds, not the thousands….
I think it’s damn cheeky charging $107,000 for a Mach E GT but it sounds like it’s 50% of the orders….
EDIT;
Consider this,
Tesla sells 2,000 model Ys at $15k less than Mach E’s price, so 500 Mach E sales x $15k = $7.5 million profit
Now, divide that by Tesla’s additional 1500 sales and that’s like $5,000/ car for vehicles that Ford didn’t have to sell…
It’s only clever if you can rip off your customers without them noticing…