The Maverick would be perfect for people like my father.
He currently has a Ranger and loves the flexibility of having a tub/tray. But he certainly does not need a full ladder frame chassis or a heavy duty 4x4 system, or even a diesel engine for that matter. I'm positive there are more like him.
Ford are so short sited. Maverick, Bronco and Bronco Sport should all have been on the drawing board for global consumption. They are all highly recognised nameplates and would need very little brand building. I don't get it!
