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Old 30-08-2015, 01:55 PM   #14
new2ford
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Default Re: If only Ford had ...

I think also Ford has been in a no-win in Australia because a majority of buyers here don't place any value on a well designed car. They go a lot by price, resale, perception, reputation of build quality, reliability etc. They don't think about the cheaper service and insurance costs and general greater practicality. For them a car is just to get from A to B, the steering wheel is a helm, not a precision instrument for sharp and pleasurable driving.

Admittedly Ford has not helped itself but I don't what it can do against such overwhelming attitudes.
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