[mcnews]

I think that Falcon as a brand is just so out of favour wit the public at large due to previous bad experiences when the product was much further behind the Japanese brands than they are now, those people went to Jap brands got looked after by good dealers etc. and wouldn't go back to a Falcon in a pink fit. They still associate the word with backwards, crap dealers and using lots of fuel. It just has too much tarnish and bad vibe associated with it in the eyes of the public at large. Sad, but I reckon that is the crux of the problem.